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Adding Social Media to Your Marketing Plan

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Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.

Takeaways:

  • Foundational concepts for using any social media platform
  • Understand the elements of a social media plan
  • Learn how integrate social media into your entire organization





Emily DavisEmily Davis has been working in the nonprofit sector as a staff member, consultant, founder, board member, and volunteer for over 15 years. Emily is the President of EDA Consulting LLC and the author of the publication, Fundraising and the Next Generation. She trains and consults on leadership development, philanthropy, and integrated online communications for small businesses, nonprofits, and philanthropists. She is a consultant on multigenerational family philanthropy with 21/64, Certified Governance Trainer with BoardSource, and serves in numerous advisory roles including Nonprofit World Magazine, Nonprofit Cultivation Center, and Social Venture Partners of Boulder County. Emily has received and been nominated for a number of awards throughout the country. Emily has her Masters in Nonprofit Management from Regis University.
EDA ConsultingEDA Consulting creatively partners with small businesses, not-for-profits, and philanthropists on leadership development, philanthropy, and integrated online communications. We serve our clients to leverage every resource possible that will benefit the organizational vision, mission, and goals.


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